Description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! 
 
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves. 
 #LI-SO1
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Comprehensive Benefits Package
401k & Company Match
On the Job Training with Advancement Opportunities
Annual Bonus Eligibility
 
 
Position Summary:
The Vice President, Revenue Growth Management (RGM), will participate in developing the commercial growth strategy through disciplined analytics, strategic foresight, and a deep understanding of consumers, customers, and channels. In support of BBU’s business and brand strategies this position will be responsible for developing and implementing BBU’s RGM strategies, ensuring alignment across brands, channels, and customers. The VP will partner closely with Sales, Marketing, Finance, Customers teams, and Supply Chain to drive profitable growth through pricing excellence, trade optimization, and pack-price architecture — all grounded in rigorous analytics and actionable shopper insights. Lead the deployment and optimization of sales systems and tools in close partnership with the Business Technology team to drive commercial effectiveness and operational efficiency. This leader will be responsible for strengthening BBU’s RGM capabilities across the commercial organization and ensuring that decisions around pricing, mix, and promotions deliver on both topline and bottom-line objectives.
 
Key Focus Areas:
Revenue Growth Management at BBU is a holistic discipline centered on data-driven decisions across five key levers:
Active Mix Management – Drive portfolio and customer mix toward optimal profit and sustainable growth.
Pack-Price Architecture (PPA) – Ensure the right product, in the right pack, at the right price, for every shopper occasion and channel.
Price – Lead enterprise pricing strategy to drive price realization, competitiveness, and profitable growth across brands and channels and geographies
Promotion Management – Shape frequency, depth, and retailer strategy to deliver incremental growth and clear ROI.
Trade Term Management – Maximize pay-for-performance investment and increase trade spend efficiency across BBU’s ~$2B trade scope.
 
Key Job Responsibilities:
Lead the U.S. Revenue Growth Management workstream across all BBU brands and channels (retail, club, mass, and convenience).
Build and lead a high-performing, effective RGM team, while influencing and coaching a broader network of commercial and finance professionals across a matrixed organization
Collaborate with the sales and customer teams to develop plan that resolve specific customer or region challenges. Where appropriate develop new approaches and execute experiments that can provide new levers to addres challenges and opportunities.
Partner with cross-functional leaders to evolve and execute a multi-year RGM roadmap that supports brand strategies, market conditions, and growth ambitions.
Build a standardized RGM operating model and governance framework that drives consistency, transparency, and accountability.
Oversee Trade Spend effectiveness, ensuring robust policies, processes, and tools for control and ROI optimization.
Provide strategic direction and RGM toolkits to Sales, Category, and Brand teams to drive market-level execution, while jointly owning the delivery of technology enablement in partnership with the Business Technology team.
Collaborate with Grupo Bimbo’s global RGM team to share best practices, align on frameworks, and build regional capability.
Establish and monitor KPIs that measure the financial and strategic impact of RGM initiatives.Upskill RGM team capabilities on data, analytics and sophisticated RGM methodologies
Championing a data-driven, insight-led culture, ensuring analytics and technology support decision-making at all commercial levels
 
Leadership Competencies 
Strategic Mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.
Plans and Aligns - Planning and prioritizing work to meet commitments aligned with organizational goals.
Manages Ambiguity - Operating effectively, even when things are not certain or the way forward is not clear.
Persuades - Using compelling arguments to gain the support and commitment of others.
Customer Focus - Building strong customer relationships and delivering customer[1]centric solutions.
Builds Effective Teams - Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
Balances Stakeholders - Anticipating and balancing the needs of multiple stakeholders.
Decision Quality - Making good and timely decisions that keep the organization moving forward.
Being Resilient - Rebounding from setbacks and adversity when facing difficult situations.
 
Education and Work History:
Bachelor’s degree required; MBA preferred (Business, Marketing, Finance, or Economics).
10+ years of progressive commercial experience within a leading CPG organization, ideally spanning sales, category strategy, finance, and trade management.
Proven experience in leadership role for Revenue Growth Management, including strategic pricing, PPA, mix management, and trade optimization.
Strong understanding of P&L dynamics, gross-to-net management, and profitability analysis across customers and brands.
Demonstrated success leading large-scale transformation initiatives or change management efforts in complex, matrixed organizations.
Financial and analytical acumen with the ability to translate insights into clear business actions.
Experience implementing or leveraging advanced data/analytics platforms leveraging AI to drive RGM outcomes.
Ability to operate effectively in a high-paced and dynamic environment
A leader who embodies Bimbo Bakeries USA’s values of integrity, teamwork, resiliency, and continuous improvement, and who can develop and inspire talent at every level
Demonstrated strong analytical and problem-solving skills
Effective communication skills (written, verbal, presentation, and interpersonal skills)
Strong ability to lead with and without direct authority; collaboration with cross-functional business partners is critical
Proficient in Excel, PowerPoint, Syndicated Data, Trade Promotion Management
20% travel
 
The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job. 

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other classification protected by law. 

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.