Search for Jobs

2 Results
Royal Cup Coffee
Trussville, Alabama, AL, United States
7 days ago
Temple University
Philadelphia, PA, United States
30+ days ago
Royal Cup Coffee
Trussville, Alabama, Alabama, United States
7 days ago



Royal Cup, Inc. is the proven leader in sourcing, roasting, blending, and distributing high-quality coffees and fine teas since 1896 and is the chosen partner for restaurants, hotels, offices, and commuters across the country. We are a family-owned business rooted in a longstanding tradition of coffee roasting excellence that takes pride in our unparalleled dedication to customer care.

We are a large, privately held national importer, roaster, and distributor of coffees, teas, and related products that have been in business for more than 125 years. Royal Cup, Inc. currently provides products, equipment, and service to restaurants, hotels, convenience stores, businesses, and individuals throughout the United States, and we are growing!

At Royal Cup, Inc. having a customer-centric focus is not simply a motto; our employees believe we each have a responsibility to provide outstanding service to our customers.  Our customer-centric focus results in actions we live by that not only retain our current customer base but grow our presence with new, high-impact accounts across the country based on exceptional products and service.

We believe serving our customers well, serves us well. We are results-oriented and strive to not only retain our current customer base but grow our presence with new, high-impact accounts across the country by offering exceptional products and service.

Royal Cup Coffee and Tea strives to be sustainably minded and a good corporate steward in all business endeavors.  It is also what others expect of us – our employees, our customers and vendors, our local communities, and the coffee and tea industry we help represent. This mindset permeates the actions we take today for tomorrow.


Royal Cup Coffee offers a competitive compensation plan and a comprehensive benefits program. On top of being a part of a well-caffeinated team, the benefits program includes healthcare, dental, vision, 401(k), company-paid life and disability insurance, Flexible Spending Account plan, select tuition reimbursement, paid parental leave, remote work opportunities, paid holidays, and vacation time. We also provide ongoing training that is designed to provide maximum success for our employees.


Royal Cup is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or another legally protected status. For individuals with disabilities who would like to request an accommodation, please contact us at 1-800-366-5836.



In this role, you will manage Royal Cup’s Coffee, Tea, and Allied Categories across multiple channels. You will develop annual and long-term strategic plans that include renovation, packaging, pricing, and growth initiatives. You will own the product life cycle and provide a roadmap to the sales team to fuel the product pipeline. You will drive continuous optimization of the portfolio that meets customer demand and supports operational excellence. You will lead cross-functional team projects in support of category objectives. This role will have one direct report, a Marketing Associate, and will report to the VP of Marketing.


Key responsibilities include:


Portfolio Management

  • Develops in-depth knowledge of category offerings, both private label, and brands, and identifies compelling value propositions that resonate with customers and deliver business goals.
  • Serves as the category ambassador and collaborative business partner for Sales, Allied, Operations, Quality, Supply Chain, FP&A, Commodities, and develops Standard Operating Procedures.
  • Generates category and product trend updates for Period Reviews, the Operations Committee, and FS Leadership Team Meetings.


  • Oversee product launch process including identifying unmet consumer needs, creating, and testing concepts, artwork and packaging development, product certifications, and product positioning.
  • Translates market and category trends into tangible, value add business opportunities.


  • Leads quantitative and qualitative category and brand performance analysis, using sales performance, financial analysis, and market research and insights to understand key business metrics, and reports and makes recommendations to improve performance.
  • Maintains an in-depth understanding of the categories, gleaning insights, and growth opportunities.

Marketing Collateral and Support Tools

  • Partners collaboratively with Sales, Allied, and Equipment to create category-specific plans. Create product launch materials and training documentation, working across functions to deliver against key performance indicators.


  • Supports VP of Marketing by executing Innovation Roadmap.

All other duties as assigned



  • Minimum of a bachelor's degree in Marketing, Business, or another related field. Master of Business Administration (MBA) preferred.
  • 10+ Years of relevant experience in the foodservice industry and B2B Marketing preferred. (Equivalent combination of education and experience will be considered.)
  • Coffee or Tea experience a plus
  • Able to deal with ambiguity and problem solve; highly organized with the ability to manage multiple projects simultaneously.
  • Demonstrated understanding of beverage manufacturing, procurement, marketing & insights, product pricing, and sales principles.
  • Knowledge of interdepartmental functions.
  • Strong business and financial acumen and analytical skills.
  • Strategic thinker who can translate insights and vision into an operational plan.
  • Leadership strengths must include inspiring trust, transparency, and teamwork with cross-functional resources and management.
  • Capability to influence and gain consensus with diverse teams and/or individuals from the business, including members of Executive Leadership.
  • Proficient (or ability to learn) MS Project, Excel, PowerPoint, Word, SharePoint, and Visio.
  • Ability to travel up to 40% as required based on business needs, often requiring overnight stay to attend meetings, trade shows, training, and other work-related events as scheduled.
  • Some physical requirements may include
    • Frequent sitting, standing, walking, reaching, typing, reading, talking, and hearing.
    • The ability to lift up to 15 pounds.
  • Ability to successfully complete the pre-employment process

Job Information

  • Job ID: 65031323
  • Location:
    Trussville, Alabama, Alabama, United States
  • Company Name For Job: Royal Cup Coffee
  • Position Title: Senior Category Marketing Manager
  • Industry: Consumer Products
  • Job Function: Direct Marketing
  • Job Type: Full-Time
  • Min Education: BA/BS/Undergraduate
  • Required Travel: 0-10%
Jobs You May Like
Job Function
Job Type