Description
Role Overview:
The Digital Commerce & Media Manager will be responsible for driving digital sales growth across all online channels, including Direct-to-Consumer (DTC) platforms, and Retail eCommerce. This role will also lead the planning and execution of integrated brand media campaigns across TV, digital, and other media channels to enhance brand visibility and support business objectives. The ideal candidate will have a strong background in eCommerce strategy, media planning, and performance marketing, with the ability to collaborate cross-functionally to deliver results.
Key Responsibilities:
eCommerce Strategy & Execution:
Develop and execute comprehensive eCommerce strategies for DTC and Retail eCommerce channels.
Manage product listings, pricing strategies, inventory management, and promotional campaigns to drive online sales.
Implement and oversee Go-To-Market (GTM) strategies for new product launches across digital platforms.
Media & Brand Campaign Management:
Plan and execute brand media campaigns across TV, digital, and other media channels to support brand growth and sales objectives.
Collaborate with internal teams and external media agencies to ensure consistent messaging and optimized media placement.
Manage paid media initiatives, including Amazon Ads, DTC paid media, and performance marketing campaigns.
Data Analytics & Insights:
Monitor and analyze key performance indicators (KPIs) such as conversion rates, traffic, ROAS, and overall sales performance.
Utilize data-driven insights to refine strategies, improve campaign performance, and identify new growth opportunities.
Conduct competitive analysis and stay informed on industry trends to maintain a competitive edge.
Cross-Functional Collaboration:
Work closely with Marketing, Sales, Creative, and Supply Chain teams to align eCommerce and media strategies with business goals.
Coordinate with external partners, agencies, and vendors to optimize digital marketing efforts and sales performance.
Promotions & Merchandising:
Develop and manage seasonal promotions, holiday campaigns, and bundling strategies to drive sales and increase brand visibility.
Lead the creation and implementation of merchandising strategies to enhance product placement and customer experience across eCommerce platforms.
Platform Management:
Oversee the functionality and performance of eCommerce platforms such as Shopify, and retail.com sites.
Ensure seamless customer experiences and optimal online store performance.
Requirements
Qualifications & Skills:
Education: Bachelor’s degree in Marketing, Business, eCommerce, or a related field.
Experience: 4–6 years of experience in managing eCommerce channels (DTC, Retail eCommerce) and media campaigns.
Technical Skills:
Proficiency with Amazon Seller Central, Shopify, and digital marketing tools.
Hands-on experience with Google Ads, Meta Ads, Amazon DSP, and DSP platforms (DV360, The Trade Desk).
Strong analytical skills with experience using Google Analytics, Excel, and reporting tools.
Project Management: Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
Collaboration: Strong communication and interpersonal skills to work effectively with cross-functional teams and external partners.
Proactivity: Self-starter with a proactive mindset and the ability to work independently.
Preferred Qualifications:
Experience in the beauty, personal care, or consumer goods industry.
Familiarity with Shopper Marketing and merchandising best practices.
Experience managing Retail Media Networks and partnerships.
Why Join Us?
Impactful Role: Play a key role in shaping the company’s digital commerce and media strategy.
Collaborative Culture: Work with a passionate and innovative team.
Growth Opportunities: Expand your eCommerce and media expertise while advancing your career.