Company Profile
Haggar Clothing Co.
Company Overview
For over 77 years, Haggar has been an innovator
in the apparel industry, from dress to casual; we
make clothes that fit active lifestyles. The
styling extends beyond great looking fashion. We
develop products with fabrics that are
comfortable and easy to care for.
Haggar Clothing Co. is embracing change in many
different ways. The timing of the company's
corporate headquarters move aligning with the
updated look of the brand makes a bold statement.
We want our retail customers and brand-loyal
consumers to know that Haggar continues to evolve
in order to remain responsive and relevant for
today's and tomorrow's consumers.
By staying in touch with the trends, designing
great looking clothing that delivers on consumer-
driven benefits as well as developing easy to
understand communications, we will continue to
reinforce the familiarity and trust of the Haggar
brand name. The Smart, Innovative, American™
style of Haggar makes it easy for consumers to
choose Haggar clothing over other brands. The
emotion of Smart, builds on an intelligent,
stylish and dependable brand that offers quality
clothing. The reason is Innovative, offering
functional, comfortable products that fit with
everyone's lifestyle. The style is American,
familiar, classic and authentic.
Haggar is off to another powerful year and great
success with new product innovations. Consumers
across America love our clothing and we want to
continue telling them about our recent
innovations such as our Comfort Equipped™ line of
clothing for both men and women.
Company History
J.M. Haggar Sr., a 34 year-old Lebanese immigrant
who recognized the need for quality pants for the
working man found Haggar Clothing Co. in 1926.
Little did he know that it would become a multi-
million dollar enterprise. Today, over 77 years
after its founding, Haggar remains a dynamic
leader in the apparel industry and is a leading
marketer of men's and women's casual and dress
clothing. With nearly 1,500 associates working
worldwide to develop, manufacture, market and
deliver great clothing to our customers, we will
continue to provide buttoned-up customer service
and stylish clothes for another successful 77
years.
A key to our success is a corporate culture rich
in two important attributes: competence and
creativity. Together, our competence and
creativity have resulted in a history of
innovation unmatched throughout the industry.
Notable Products / Brands
Comfort Fit, Black Label, Nothing But Comfort, Expandomatic®, Cool 18® just to name a few.
Notable Clients
Kenneth Cole, Claiborne, Domestic Licensees, International Licensees just to name a few.
Notable Accomplishments / Recognition
Haggar coined the term "slacks" in the 1940's.
In the 1950's, Haggar was first to advertise
slacks on network television. Haggar was the
first apparel company to ticket merchandise with
UPC bar codes. In 1992, Haggar invented Haggar
Wrinkle-Free Cotton® Khaki pants. It's also the
year Haggar became a publicly held company.
Haggar anticipated the casual-dress revolution in
the workplace and introduced City Casuals® line
to meet a burgeoning need. Haggar was the first
men's wear company to market and advertise
irectly to the primary purchaser and influencer
of men's wear clothing - women. 2002 marked the
launch of the Haggar pant featuring a hidden
expandable waistband. The new innovative design
of the hidden waistband extensions revolutionized
consumer's expectations of comfortable clothing.
2003 marked the launch of the Freedom Khaki™ pant
and Freedom Shirt™ line of clothing. This new
line offers stain-resistant and liquid repellant
fabrications to keep your clothes looking newer,
longer.